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Areas of consulting

Sales & marketing,
executed.

Six areas of responsibility, organised into four mandates. Every one of them is work we do on the field, not advice we hand over.

  1. 01Distribution
  2. 02Field implementation
  3. 03Advertising & promotion
  4. 04Market survey
  5. 05Product launch
  6. 06Human resource

01 — Sales

Territory, channel and targets — built from potential, then driven in the field.

  1. 01Sales territory planning
  2. 02Volume target split-up aligned to potential
  3. 03Appointing distributors, super stockists and direct dealers
  4. 04Alternate distribution channel meetings
  5. 05On-field implementation alongside your sales team, for dealer appointments and for driving the team
  6. 06Market feedback to management
TG Consulting field sales team in uniform outside a dealer counter

On the field with the client's own sales team.

A TG Consulting executive presenting to a seated group of masons at a dealer premises

02 — Marketing

Research first, then a launch plan that lands above and below the line.

  • Market and consumer research
  • Launch plan
  • Media initiatives across print and electronic media
  • Below-the-line (BTL) activities
  • Key outlet promotions and activities

03 — Human resource

We recruit the team, train it, run it — and then hand it to you.

  • Recruitment of senior and middle level managers
  • Recruitment of frontline sales executives
  • Training the sales team, on the job and in the classroom
  • Cross-functional coordination training on setting goals and achieving them
A large uniformed survey and sales team assembled outside a client premises

A full field team assembled for a client survey — the headcount behind the transfer.

Build, Operate & Transfer

An on-site team that we build, run to target, and then transfer to you. You end up owning the capability, not renting it.

  1. 01

    Build

    Recruit and train the team against your territory plan.

  2. 02

    Operate

    Run it in the field until it holds target.

  3. 03

    Transfer

    Hand over a working team, with the process documented.

You keep the team, the process and the territory knowledge.

04 — Branding & marketing support

The visible half — signage, paint and merchandising, executed across the territory.

  • Signage boards
  • Shop painting
  • Wall painting in surrounding areas
  • Digital branding
  • Merchandising items
  • Testimonials
A fully branded dealer counter with staff, stock and a branded delivery truck
A public bus carrying full-side Arun Plus TMT livery
Brand artwork painted on the interior beams of a stockist godown
A large orange dealer signage board against a clear sky
A branded promotional kiosk with staff handing over a product

The difference

Strategy is the easy half.
We are on the field.

Painters on a Pulkit godown in the middle of a territory rollout. This is what a mandate actually looks like on a Tuesday.

See the work

Tell us where your volumes are stuck.

We will tell you what we would do about it — territory, channel and team.

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