Janardhanan Venkatesan
Sales & Marketing Specialist
Runs Chennai operations — dealer appointments, counter activation and the field team.
20years in building materials
- Chettinad Cement
- Jaypee Cement
- Andal Alagar Cement
- Chakra Cement
About
We are thepeople andprocess setters.
A sales and marketing practice built for building-materials brands across Tamil Nadu and Andhra Pradesh — founded in 2022 on two decades of running territories for steel, cement and plywood companies.
Territories run before founding TG
- ARS Steels
- JSW Steel
- Century Plyboards India
- Jaypee Cement
- ACC
- Cross Fields Marketing
- Citi Financial
Our business is helping the client achieve milestones in business growth — measured in volume sales, revenue, reach and market share.
That sounds like what every consultancy says. The difference is where the work happens. We are on the field with the sales team, appointing dealers, running the meets and driving the territory — not presenting a plan and leaving the execution to someone else.
It comes from a simple observation: a promoter rarely has a strategy problem. They have a distribution problem, a team problem, or a visibility problem at the counter. Those are solved in person.
Managing Director
Thiyagarajan Ganesan
People manager with over two decades of sales and marketing experience across the building materials, finance and water treatment industries — handling leading steel and FMCG companies.
- BasedChennai, Tamil Nadu, India
- EducationThiagarajar School of Management
- Founded TGMay 2022
Appreciation Certificate for Highest Contributor — Pulkit TMT Bars
The record
Two decades on the other side of the table.
Finance, cement, plywood and steel — running territories, launching branches and rebuilding regions before ever advising anyone on how to do it.
- Finance
Citi Financial
Branch operations, Coonoor
Proved a market for small-ticket loans and insurance in smaller TN towns.
- Water treatment
Cross Fields Marketing
Dealer management
Introduced dealer management for industrial water treatment.
- Cement
ACC
Operations
Restarted operations after 12 years and established strong market share.
- Cement
Jaypee Cement
North Tamil Nadu operations
Launched North TN operations and took share in the Chennai market.
- Plywood
Century Plyboards India
Regional Sales Manager
Revived the Mumbai branch; started Vijayawada with 100% growth in year one.
- Steel
JSW Steel
AGM — South India, colour coated
Handled South India for TMT and coated products.
- Steel
ARS Steels
Associate Vice President, Sales Head
- Consulting
TG Consulting
Managing Director
Building materials sales and marketing consultancy.
May 2022 — present
- Revived the Mumbai branch with strong operational effectiveness.
- Started Vijayawada branch operations after the state split — 100% growth in the first year.
- Handled North and Central Tamil Nadu with 100% achievement of annual targets for the larger branch.
- Restarted ACC operations after 12 years and established a strong market share.
- Team attrition held under 5% across the entire career.
The team
Two territories, two people who have run them.
Between them, 36 years in building materials — and prior desks at the cement companies your dealers already stock.
Arunmozhi Loganathan
People and Processes setter
Runs Coimbatore operations — marketing and sales initiatives, new business prospects and customer relationships.
16years in building materials
- Jaypee Cement
- UltraTech Cement
- India Cements
Our principles
Four commitments we are held to.
- 01
Be honest in commitment
We commit to what the territory can actually carry.
- 02
Total involvement
On the field with the team, through the whole cycle.
- 03
Keep updating
Market feedback goes back to management, continuously.
- 04
Own up on deliverables
The number is ours to answer for.
Tell us where your volumes are stuck.
We will tell you what we would do about it — territory, channel and team.