We movevolume.

We build the distribution, run the field activation and hand you a trained sales team — for building-materials brands that have stopped growing.

Book a conversation See the results

Thiyagarajan Ganesan, Managing Director of TG Consulting, addressing a dealer conference — Thiyagarajan GanesanManaging Director

+0%

Average volume growth

Across 5 brands we took over and grew

0×

Largest volume multiple

Pulkit in Andhra Pradesh, inside 18 months

Sectors we have sold in

Steel
Cement
Plywood
Water treatment
Finance

Most consultants hand over a document. We hand over a team.

Our role

We appoint the distributors, paint the walls, run the mason meets, recruit the frontline and drive the team in the field — then we hand it back.

01
Build
We appoint the distributors, recruit the frontline and set the territory plan.
02
Operate
We run it — paint the walls, hold the mason meets, drive the team in the field.
03
Transfer
We hand back a working machine. You own the capability, not a retainer.

Areas of consulting

Six places we take responsibility.

Sales and marketing, from the territory plan down to the signboard.

Thiyagarajan Ganesan being honoured with a shawl by a client at an Arun Plus TMT dealer event — Honoured by a client at an Arun Plus TMT dealer event

Who you work with

In twenty-four years, team attrition has stayed under 5%.

You cannot transfer a team that does not stay together.

People manager with over two decades of sales and marketing experience across the building materials, finance and water treatment industries — handling leading steel and FMCG companies.

Thiyagarajan GanesanManaging Director

The full record

Results